Delhaize America Sharpens Fresh Produce

By Jamie Grill-Goodman — March 20, 2017

Delhaize America is working to enhance product freshness at its stores. Operating more than 1,200 stores along the East Coast, Delhaize America companies include Food Lion and Hannaford.

Fresh and short-shelf-life products are one of the toughest areas of retail planning. To this end, the grocer has selected RELEX Solutions’ supply chain planning solutions to forecast and replenish perishable categories within its distribution centers, which service its 1,000 Food Lions in the Southeastern United States and its 181 Hannaford stores across New England and New York.

“As an organization, we are continuously looking for ways to continue to innovate, enhance and optimize the way we procure and forecast product to our retail locations, ensuring our customers have the freshest merchandise available,” says Chris Lewis, SVP, Supply Chain, Delhaize America. “We expect RELEX’s forecasting and replenishment solution will drive product improvements at retail, enhance our customers’ shopping experience and reduce inventory levels at our distribution centers to further enhance product freshness at our stores.”

RELEX will partner with Delhaize America to enhance its product freshness, forecasting and inventory management at its distribution centers. The company launched in North America in 2015.

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